Journal of Mass Communication & Journalism

A Research into the Fact that Media have Direct Effects on People in Different Ways

Abstract

Alalawi N and Al-Jenaibi B

Whiles some use the internet basically for commerce, other use for educational purposes whiles to others, it is all about entertainment. The internet can therefore be likened to a blank check, which serves different purposes as and how a person wants to define it. The user variety of the internet notwithstanding, recent studies have actually confirmed that an aspect of internet usage that seem to have caught up with over 70% of all internet users is the phenomenon of social media networking. The research paper was conducted with the aim of finding the privacy risks associated with the use of social networking sites and for the practice of social media networking. To realize this aim, five major objectives were set, based on which research questions were developed. The research questions became a guide for the researcher to collect primary and secondary data, with particular emphasis on primary data collection, where a questionnaire was prepared for 50 respondents selected from a university campus. All 50 respondents were users of social networking sites and had strong academic background in journalism and communication, putting them in a position to providing well informed answers to the questions on the respondent. The primary data collection emphasized largely on the attitude of the respondents towards privacy issues whiles using social networking sites. The primary data collection exercise was also committed to knowing the depth of knowledge on privacy issues with social media networks. Through secondary data collection also, the researcher had the opportunity of knowing what the hosts of social networking sites are doing to protect the privacy of users.