Journal of Mass Communication & Journalism

A Study on the Food Product Commercials in Television with Reference to Humour Appeal

Abstract

Shobana Sankaran

Humour plays a vital role in television commercials. Humour appeals used in food product commercials has its own elements. The following study examines the elements present in food product commercials based on humour appeal. The study also determines the end users perception of humour based food product television commercials and the recall factor in humour based food product commercials.