Journal of Business & Financial Affairs

Analysis of Marketing Function, Marketing Efficiency and Spatial Co- Integration of Rohu (Labeo Rohita) Fish in Some Selected Areas of Bangladesh

Abstract

Umme Aymon Janifa, Md. Imran Omar, Sabur SA, Moniruzzaman M and Haque Md.S

The study was undertaken to examine the value chain, value addition, marketing cost & margin, marketing efficiency and market integration of rohu fish in selected areas of Bangladesh during the month of July-August 2013. The objectives of the study were to estimate costs and margins, seasonal price variation and to test market integration of rohu fish. Primary and secondary data were used for this study. The higher marketing cost was incurred by paiker and the lowest by retailer. On the other hand, retailers earned the highest net marketing margins. Chain II was found the most efficient chain. Analysis of market integration shows that rohu fish market in Bangladesh was well integrated. The findings of the study revealed that the marketing of rohu fish was a profitable business and some recommendations were provided for the improvement of rohu fish marketing in the country.