The study is primary conducted to study the market behavior and strategies of paint and paint products. It signifies the consumer performances, satisfaction, the brand name/symbol and loyal product behavior. This provides the facts and valuable insights which might help one to completely understand the concept. It satisfies the demand of customer, the possibility of purchase, recommendation to other beings and accurately estimates the factors which would contribute in the establishment of brand loyalty. Consumer satisfaction depends upon different factors including price. The more products are affordable the more demand it would have and vice versa. The search would not contain the industrial uses to be a part of survey. The tastes and preferences of people keeps on changing from time to time which can lead to a little dissatisfactory results.
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