Journal of Mass Communication & Journalism

Balancing Act Media Ethics in the Age of Sensationalism

Abstract

Sun Washington*

In an era defined by rapid technological advancements and the rise of social media, the landscape of journalism has undergone significant transformation. Sensationalism defined as the use of shocking or exaggerated content to attract attention has become increasingly prevalent. This article reviews the key ethical challenges facing media professionals today, exploring the implications of sensationalism on journalistic integrity, public trust, and democratic discourse. By examining the interplay between ethical journalism and sensationalism, we seek to underscore the need for a renewed commitment to media ethics in our increasingly fragmented information environment.