Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. Social Marketing, Service Marketing, Green Marketing, Holistic Marketing and Direct Marketing. Marketing as a discipline is constantly evolving. The existing concepts are analyzed and updated to suit the current economic and social trends. Social media marketing is one of the most popular and effective types of marketing strategies. And it's not hard to understand why when more than 2.8 billion people use social media platforms.
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Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report
