Journal of Global Economics

Brand and Marketing Mix-A Review

Abstract

Anusha KS

This review article aims to examine the importance of branding and marketing mix. The article has estimated the ways to promote the product and how the product gains the brand name based on the written points by the authors it has been estimated that the marketing strategy have directly or indirectly helped in gaining brand image with the few aspects which emphasis on the promotion and marketing mix to gain the brand name.