Entrepreneurship & Organization Management

Bridging the Gap between Startups and Established Companies

Abstract

Simsir Westphal*

In today's dynamic business landscape, collaboration between startups and established companies has emerged as a potent strategy for fostering innovation and driving growth. This article explores the significance of bridging the gap between these two entities, highlighting the mutual benefits, challenges and best practices involved. By understanding and leveraging the complementary strengths of startups and established companies, organizations can cultivate a culture of innovation, accelerate product development and gain a competitive edge in the market.