Accounting & Marketing

Building Brand Loyalty in a Distracted World

Abstract

Caremal Jonson*

In today's fast-paced and digitally-driven world, capturing and retaining the attention of consumers is a daunting challenge. As our attention spans continue to dwindle, building brand loyalty has become more critical than ever. This article explores the intricacies of brand loyalty in the context of a constantly distracted consumer base. It delves into strategies that can help businesses foster long-term relationships with their customers and highlights the significance of trust, authenticity and customer engagement in this process.