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Journal of Business & Financial Affairs

ISSN: 2167-0234

Open Access

Business Entertainer’s Understandings of Practical Turn of Events and Recognized

Abstract

Peter M. Fischer*

Roles of accounting and marketing communications in official documents concerned with widening arts engagement in England are examined. Four discourses are identified in a framework as interpretive lenses: metaphysical, modern, postmodern and post-metaphysical. Accounting and marketing communications were associated with all four discourses to some degree. However, accounting was primarily conceptualised by the authors of the documents as a modern discourse, whilst they primarily portrayed marketing communications as a purveyor of postmodern and post-metaphysical discourses.

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Citations: 1726

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