Nadia Hassan Sidahmed Hassan
This paper introduces finding and results of an explorative research on consumer preference for onion products. Research is concerned with investigating whether user households’ demand for processed onion is influenced by attributes that they conceive for the product and whether users can identify these attributes .Such attributes is presumed to be attended to by manufacturer. The study had been designed with the purpose to firstly explore Sudanese consumers’ perception and acquaintance with onion commodity, and their motives for buying the commodity and using it. Secondly to reveal users insights and views on the proposed new products and the attributes that consumers like a new onion product to possess. Thirdly is to investigate consumers’ willingness to buy a new product and their requirements. Data is collected using Focus Group Discussion technique. Collected data are discussed and analyzed using frequency test based on what respondents expressed their views, attitudes and their expectations on the processed onion product. The research was concluded by highlighting implications on suppliers of potential product to develop their marketing policy based on the marketing mix concept (4 P’s).
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