Chang Chuang*
In the rapidly evolving world of digital media, understanding the landscape is crucial for creators, marketers, and consumers alike. "Digital Media Landscapes: Navigating New Platforms and Audiences" offers a comprehensive exploration of the multifaceted nature of digital media today. This review delves into the key themes and insights presented in the work, assessing its relevance and applicability in the current digital ecosystem. The digital media landscape is characterized by an array of platforms social media, streaming services, blogs, and podcasts each with its unique audience dynamics and content consumption patterns. The book's authors adeptly analyze how these platforms influence content creation, distribution, and consumption. They argue that understanding the unique characteristics of each platform is essential for effective engagement with diverse audiences.
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Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
