The rapid advancement of digital technologies has precipitated a profound paradigm shift in the business landscape. This paper explores the phenomenon of digital transformation and its far-reaching impact on traditional business models. Through a comprehensive analysis of case studies, industry reports, and expert insights, this study elucidates the strategies, challenges, and potential benefits associated with embracing digitalization. It examines how businesses, irrespective of size or sector, can leverage emerging technologies to enhance operational efficiency, customer engagement, and innovation. By delving into this transformative force, this paper aims to equip organizations with the knowledge needed to navigate the dynamic terrain of digital transformation and thrive in an increasingly digitized economy.
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Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report
