Sia Willy Machange* and Mwapashuha Hamis Fujo
Project-wise, communication is an important element that many ignore its strategizing in projects operations. Communications in rural-setting projects especially in developing countries still needed further studies to reduce number of project failure triggered by poor communication. Therefore, the study aimed at assessing effective communication management emphasizing on the communication channels used in achieving stakeholder satisfaction in project-based organizations choosing RECODA’s project as a case study. With 125 sample respondents, the study established types and examined effectiveness of various communication channels. The findings envisaged that; traditional channels are still highly used in rural-oriented projects. Of the four communication channels used, face-to-face and meetings were rated the most effective modes of communication channels preferred by the stakeholders in projects due their convenience. Physical factors and few mobile phone ownerships were some of the highly rated barriers to effective communication. Conclusively, modern communication channels adoption is poor rural-based projects is still challenging.
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