This article explores the importance of data integration in enhancing customer experience and outlines key strategies for businesses to adopt in order to leverage their data effectively. From unified customer profiles to real-time insights, implementing robust data integration practices can revolutionize how businesses engage with their customers, leading to increased satisfaction, loyalty and ultimately, success. In today's digital age, providing a seamless and personalized customer experience is paramount for businesses to thrive. Achieving this requires effective data integration strategies that enable the seamless flow of information across various systems and touch points.
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Global Journal of Technology and Optimization received 664 citations as per Google Scholar report
