Selvaraj N
An individual’s behaviour is a function of attitude. An attitude is also a cognitive element; it always remains inside a person. Attitude influences the perception of objects and people, exposure to and comprehension of information, choice of friends and so on. It basically consists of the feeling a person has towards an object. The cognitive component represents the belief of a person about an object. It consists of individual’s perception beliefs and ideas about an object. The overt component is concerned with the way one intends to behave towards a particular object. Both the affective and cognitive components influence the way a person intends to behave towards an object. The study is based on primary data. Primary data have been collected from the selected entrepreneurs in the southern districts of Tamil Nadu. The attitude in the present study shows the level of satisfaction towards the operational performance of industrial estates.
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