Yifei Jin*
Broadcast journalism occupies a crucial space in society, acting as a bridge between events and public perception. However, in an era characterized by rapid technological advancement and information overload, the ethical landscape of broadcast journalism is becoming increasingly complex. This article explores the ethical dilemmas faced by broadcast journalists, the importance of truthfulness, accountability, and transparency, and the impact of social media and digital platforms on ethical standards. Ethics in journalism is not just a set of guidelines; it is the backbone of the profession. The core principles truthfulness, accuracy, fairness, and accountability are essential for maintaining public trust. As broadcast journalists strive to inform the public, they must navigate a landscape filled with competing narratives, sensationalism, and pressure to deliver news quickly.
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Journal of Mass Communication & Journalism received 205 citations as per Google Scholar report
