Haider A Alabdulaal, Razan Al Ghassab and Salman Alkhalawi
According to Michel Porter there are two generic strategies-cost leadership and differentiation. Using the case of a newly established Saudi airline company Flydeal we attempt to analyze how one of these strategies is selected and applied in real-life business, instigate how activities and business processes are used to support the selected strategy, try to identify sources of competitive advantage and discuss if the new company will be able to sustain it.
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