Medication adherence, the extent to which patients take their prescribed medications as directed, is a critical factor in achieving positive health outcomes. Poor adherence can lead to worsened medical conditions, increased healthcare costs and reduced quality of life. This article explores the importance of patient education and counseling in enhancing medication adherence. We delve into the factors affecting adherence, the role of healthcare providers and the strategies that can be employed to empower patients in taking control of their health. Keywords: Medication adherence, Patient education, Counseling, Health outcomes, Healthcare providers.
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