Journal of Business & Financial Affairs

Information Technology Enabled Services in Promoting Services Marketing

Abstract

Archana G*

Organization of paper:

• Introduction

• Theoretical Framework

• Summary and Conclusion

Introduction:

• Scope of usage of Information Technology Enabled Services (I.T.E.S) in promoting Services Marketing • Conceptual framework of Services Marketing

• Importance of usage of IT in trading – e-trade, e-commerce, Net Banking

Objectives of the paper:

• To explore the services of I.T.E.S in Services

• To measure the scope for application of I.T.E.S in promoting Services Marketing

• To evaluate the Elements of Promotion of Services

Marketing Scope of the paper:

The scope extends with a possibility to have I.T.E.S as promotional activities in marketing of services to the end users.

Conclusion:

• I.T.E.S will influence the quality of Services Marketing

• I.T.E.S is useful as Promotional activity to promote services Marketing

• I.T.E.S will enhance the quality of Services Marketing

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