Shabbir MS
In the contemporary business world, the competition among firms is different from the past as this is understated which is little but very crucial. The firms are attempting for competitiveness that help them to hold more stable place in the market. The ideal route for firms to attain it is with the innovation. This paper explores the innovative and competitive strategies of firms and particularly discusses the significance of innovative products, services and procedures for them to attain competitiveness.
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