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International Journal of Economics & Management Sciences

ISSN: 2162-6359

Open Access

Investment and Marketing Management

Abstract

Parth VB

Fund managers should not rely on a single, standard pitch or marketing approach. ... A fund manager must be not only familiar with the vast landscape of potential investors, but also aware of the specific interests of different types of investor and how to appeal to these different interests through their marketing.

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Citations: 9750

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