Industrial Engineering & Management

Is it Possible to Maximize Return on Investment and Achieve Adequate Market Share at the Same Time?

Abstract

Sharfuddin Ahmed Khan

Nowadays due to high competition, organizations are looking to increase their market share but at the same time, they want quick return on investment (ROI). This article will define the basis of ROI and market share and try to find the relationship between them. At the end we will be able to answer the question “Is it Possible to Maximize Return on Investment and Achieve Adequate Market Share at the same time?”