Ahmed Shaban, Francesco Costantino, Giulio Di Gravio and Massimo Tronci
This editorial article presents the bullwhip effect which is one of the major problems faced by supply chain management. The bullwhip effect represents the demand variability amplification as demand information travels upstream in the supply chain. The bullwhip effect research has been attempting to prove its existence, identify its causes, quantify its magnitude and propose mitigation and avoidance solutions. Previous research has relied on different modeling approaches to quantify the bullwhip effect and to investigate the proposed mitigation/avoidance solutions. Extensive research has shown that smoothing replenishment rules and collaboration in supply chain are the most powerful approaches to counteract the bullwhip effect. The objective of this article is to highlight the bullwhip effect avoidance approaches with providing some interesting directions for future research.
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