This mini-review delves into the intricate relationship between socio-economic factors, green marketing strategies and their impact on the Preservation of Purchasing Power Parity (PPP) within Business-to-Business (B2B) marketing. By analyzing the convergence of financial objectives, social and environmental responsibilities and the pursuit of green competitive advantage, this article aims to elucidate the critical role of sustainable practices in fostering long-term viability and resilience in B2B ecosystems.
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