This paper is going to highlight the purchasing perceptivity of the consumers and their perception over the shopping from the retailers at different area of the Kashmir if we look after the world wide consumers are the real king of the markets either the wholesale level or at the retailer level it all by the orientation of the consumer whatever consumer demands market should present the same to the general public, in this paper this study is going to present the purchasing perception and on behaviour related traits of consumers over the same marketing, it needs questionnaire to find out and I had organised the same for the data collection on the basis of the followings objectives like to study about the perception of consumers over the retail markets of Kashmir on the base of random sampling and by the distribution of questionnaires among the 250 respondents to assess the core objectives of the study and in this paper I am going apply the chi square test for checking the significance of the reliability of the data with the help of percentile method, average method.
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