Arts and Social Sciences Journal

Rethinking Prevention

Abstract

Simone Medina Wolfgang and Denise Portinari

This paper questions the main trends that have developed in Aids prevention campaigns in Brazil over the recent past years and proposes alternatives to the established pattern of Aids and STD prevention in the country. The alternative model proposes a more involved participation of design professionals in every phase of campaign planning, in an effort to promote prevention strategies that may prove more humane, efficient and complete.