Ammara Iqbal
Media is actually covered the whole world. Media is considered as the fourth pillar of the state. It is very difficult to imagine the life without mass media. Our society depends on the media for getting information and for entertainment. Due to the great advancement and development in media there is a great change among the life of people. It is used to make public opinion, influence and change their attitudes. Media provides services to the viewers who are trying to understand the world. Media has both positive and negative impact on the viewers. Media also effect on the viewer’s behavior, more than ever before. Television is the most important medium of electronic media. It is a medium through which people see pictures and also listen the audio simultaneously. It is one of the most up to date means of communication. With the help of TV people can see different events happened in distant places where the access of common people is not possible. TV saves the precious time of busy/modern man. There are many advantages of TV and positive aspects but on the other hand TV has also adverse impacts on people. TV educates or inform the people about the current situation of their country and makes their views or reactions about them. Islamic thinker Dr. Shamsher Ali says, “Television has many good effects but it has also many bad effects. It fully depends on our adoption and adjustment.” There are two types of media print or electronic media. Print media has its own importance but due to the boom success of electronic media. It captures all the attention of people in society
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