Sustainable investing, an evolving paradigm in the financial world, seeks to reconcile profit with purpose by integrating Environmental, Social, and Governance (ESG) factors into investment decisions. This article delves into the dynamics of sustainable investing, exploring its origins, growth trajectory, and impact. Through a comprehensive literature review, the article examines the motivations behind sustainable investing, the challenges it addresses, and the strategies employed to achieve a harmonious balance between financial returns and societal well-being.
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Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report
