Lionel S de Souza
The health-care industry in the United States is constantly being altered with new legislation, globalization and informed consumers representing the forces of transformational change. Medical practitioners are realizing that their training and knowledge acquired in medical school is proving inadequate to handle the newer business and competitive pressures. Business management and marketing skills are becoming necessary to efficiently manage, maintain, and grow physician practices. This exploratory research study involved a diverse sample of practicing and administrative physicians, to examine the degree at which change is making it imperative for a medical practitioner to learn and acquire these competencies. The analysis of a survey administered to physicians included using the quantitative data analytical technique of correlation. A notable response to the survey indicated that 76.9% (40) of respondents either strongly agreed or agreed that the convenience and asynchronous nature of online education could serve their business educational needs since time is at a premium.
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