Eyres Teo Siew Mui*
This article compares the development process of the cultural and creative industries of Malaysia's overseas art management with the development process of the cultural and creative industries of Chinese museums in Beijing. The main research object of this article is "museum cultural and creative products", which means "sold in museum physical stores or e-commerce platforms, innovatively extract and use cultural and artistic elements of the collection of cultural relics to design, produce, ornamental, memorial, A special product with practicality." This article focuses on the main problems in the process of developing museum cultural and creative products, including authorization model, research and development design, marketing promotion, motivation mechanism and other aspects. Internationally, European and American museums first explored industrialized management and were the pioneers in the development of cultural and creative industries in the museum sector. They have a profound historical background and socio-economic motivations. In the 1970s, European and American countries led to a shift in government-led policies due to economic depression, and a series of new trends emerged in the social and cultural fields, which gave birth to three major trends. One is that the cultural and creative industry has become an important strategy for the upgrading of the country’s industrial structure, and the other is self-financing. has become an urgent need for museums and other non-profit institutions. The third is the rise of the new museology movement, which has promoted major changes in the core functions of museums. Under the background of comprehensive economic structure transformation and profound social and cultural changes, the external driving force for museums to develop cultural and creative industries is not only a response to the social needs of the booming creative economy, but also the museum's own urgent need for financing. At the same time, the internal motivation for museums to develop cultural and creative industries is to better realize the core mission and goal of "education" under the background of the concept of "new museology" promoting the comprehensive transformation of museum functions.
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