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Arabian Journal of Business and Management Review

ISSN: 2223-5833

Open Access

The Impact of Strategic Management on the Performance of Health Care Organizations (A Study of Three Selected Tertiary Health Care Center of Karachi, Pakistan)

Abstract

Raza Khan and Fakhrul Huda

The Economic environment is dynamic, for survival of organization it is necessary to compete the market. Strategic management is a tool over come on the market driven challenges. Strategic management is a process for continuous improvement which manage and assess organizational environment in which they involved, assess their competitors and set goals and strategies to overcome on all of the challenges and then re-examine each of the strategy frequently to decide how it has been implemented either it fits or need to cope up with change. There was no such significant research work carried out in Karachi. As it is very important sector of nation economy and now Health care business is one of the top 10 businesses. So there was huge gap, which was tried to cover in this. The objective was to find out that which type of Management is practicing by Tertiary Health Care Centers, to explore the relationship between the level of competition and adoption of the strategies of the strategic management and to assess the relationship adoption of strategic management and organizational performance. There were three hypotheses. The research is depends on quantitative data and is typically descriptive, and questionnaire adopted and adapted as per requirement of the study. The sample size was 30 and questionnaire was distributed in three different tertiary care hospitals. The response rate was 100%. For the analysis regression model and chi-square was used. All hypotheses were accepted and the model was fit, which means that tertiary health care centers are stared to adopt the tools of strategic management and there is strong positive impact of strategic management on level of competition and organizational performance and growth. Study recommends that in current competent and dynamic economic scenario tertiary healthcare centers must adopt the tools of strategic management and give a cutting edge.

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Citations: 5479

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