Journal of Health & Medical Informatics

The Role of Data Analytics in Empowering Health Consumers

Abstract

Malli Kirgou*

In recent years, the role of data analytics in the healthcare industry has grown exponentially. With the advent of technology, the ability to collect, analyze, and interpret vast amounts of health-related data has transformed the way healthcare is delivered. However, one of the most profound changes has been the empowerment of health consumers, individuals who are increasingly taking an active role in their healthcare decisions. This transformation is largely driven by data analytics, which provides both patients and providers with the insights necessary for better decision-making. By harnessing the power of data, healthcare can become more personalized, efficient, and equitable. At its core, data analytics in healthcare involves the use of algorithms and statistical models to interpret complex sets of data.