Journal of Health & Medical Informatics

The Role of Data Analytics in Modern Pharmacy Practice

Abstract

Zoran Torbica*

In the rapidly evolving landscape of modern healthcare, data analytics is becoming an indispensable tool across various sectors, with pharmacy practice being one of the most significant areas of transformation. Traditionally, pharmacy practice focused on dispensing medications, ensuring their safe use, and providing counselling to patients. While these aspects remain foundational, the integration of data analytics into pharmacy practice is revolutionizing how pharmacists contribute to patient care, medication management, and public health. Data analytics allows pharmacists to make evidence-based decisions, optimize medication therapy, predict patient outcomes, and improve the overall efficiency and safety of healthcare delivery. One of the most notable impacts of data analytics in pharmacy practice is its role in personalized medicine. Personalized medicine aims to tailor medical treatment to the individual characteristics of each patient, including their genetic makeup, lifestyle, and environmental factors.