Chemli Samiha
This paper focuses on future sustainable and responsible tourism products in the Northwest of Tunisia and the non-developed, naturally and historically rich zone of the mountain of Jendouba and its 13 villages (douars). The latter can be considered as a big potential for the country to move to a new era of tourism.
The methodology used consists of three stages: to diagnose the selected regions’ potentials, then to conduct a benchmarking evaluation of similar international regions according to specific factors such as positioning strategies applied in the latter, finally, to pinpoint the adequate strategies to be implemented in the Northwest of Tunisia.
The main results conclude that although Tunisia is perceived as a cheap seaside tourism destination, an in-depth diagnosis of the country, which starts with a simple global observation of the Tunisian map, results on several issues leading to structured tourism, new types of tourists’ arrivals to the country looking for alternative tourism products and the impending wealth raise of the selected zones.
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