Journal of Mass Communication & Journalism

Understanding Cultural Sensitivity in Communication Practices

Abstract

Henkel Balzer*

In an increasingly globalized world, the ability to communicate across cultural boundaries is paramount. As societies become more diverse, professionals in various fields must develop cultural sensitivity to effectively interact with individuals from different backgrounds. This review article aims to explore the concept of cultural sensitivity, its significance in communication practices, and strategies for enhancing cultural awareness in personal and professional contexts. Cultural sensitivity refers to the awareness, understanding, and respect for the cultural differences that exist among individuals. It encompasses recognizing one’s own cultural biases and the influence of culture on communication styles, behaviours, and expectations. Cultural sensitivity is not merely about avoiding stereotypes; it involves actively engaging with and valuing the perspectives and experiences of others.