Tourism marketing is a dynamic field influenced by technological advancements, changing consumer behaviors andglobal trends. This minireview explores the importance of macro-regions and spatial aggregations in understanding the complexities of tourism marketing. Macro-regions, spanning vast geographical areas with diverse cultural landscapes, significantly impact marketing strategies. Within these regions, variations in demographics, consumer preferences andeconomic conditions present distinct marketing challenges and opportunities. This review emphasizes the role of macro-regions in online tourism marketing, where customization and targeting are essential for success. Understanding macro-regional dynamics is crucial for devising effective tourism marketing strategies in an ever-evolving digital landscape.
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