Articles published in Accounting & Marketing have been cited by esteemed scholars and scientists all around the world.
Accounting & Marketing has got h-index 12, which means every article in Accounting & Marketing has got 12 average citations.
Following are the list of articles that have cited the articles published in Accounting & Marketing.
| 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | |
|---|---|---|---|---|---|---|---|
Total published articles |
40 | 44 | 62 | 60 | 3 | 10 | 44 |
Research, Review articles and Editorials |
0 | 2 | 11 | 43 | 1 | 8 | 38 |
Research communications, Review communications, Editorial communications, Case reports and Commentary |
40 | 42 | 51 | 17 | 2 | 2 | 6 |
Conference proceedings |
0 | 0 | 0 | 0 | 0 | 0 | 0 |
Citations received as per Google Scholar, other indexing platforms and portals |
2725 | 349 | 37 | 85 | 26 | 21 | 26 |
| Journal total citations count | 487 |
| Journal impact factor | 1.4 |
| Journal 5 years impact factor | 1.51 |
| Journal cite score | 1.57 |
| Journal h-index | 12 |
| Journal h-index since 2019 | 10 |
Saeed, M.R., Burki, U., Ali, R., Dahlstrom, R. and Zameer, H., 2021. The antecedents and consequences of brand personality: a systematic review. EuroMed Journal of Business. |
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Parmar, Yadvinder, and Bikram Jit Singh Mann. "Exploring the relationship between celebrity worship and brand equity: The mediating role of self-brand connection." Journal of Creative Communications 16, no. 1 (2021): 61-80. |
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Dissanayake, R. A. V. I. N. D. R. A. "Impact Of Perceived Effectiveness Of Celebrity Endorsement On Perceived Brand Relationship Behavior In The Services Sector In Sri Lanka." (2018). |
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Dissanayake, Ravindra. "Influence of Celebrity Credibility on Brand Community Commitment towards Disaster Management Programs in Sri Lanka." International Journal of Business and Management 13, no. 11 (2018): 35-45. |
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Perera, G. N. R., D. M. R. Dissanayake, and W. M. C. B. Wanninayake. "Influence of Celebrity Worship Motives (CWM) on Customer Brand Relationship (CBR) towards Services Brands." Archives of Business Research 6, no. 8 (2018). |
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Rabia, Mahwish, Fatima Babar, Saliha Akram, Zunaira Arif, and Rida Tanveer. "Impact of Celebrity Endorsement on Brand Conscious Consumers: A Case Study in Pakistan." Open Journal of Social Sciences 7, no. 4 (2019): 191-205. |
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Hur, Youngjin, Choong Hoon Lim, Dong-Chun Won, and Sun-Yong Kwon. "Types of brand transgressions and consumers' moral reasoning strategies on an endorser." Sport Marketing Quarterly 27, no. 4 (2018): 275-286. |
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Pathiranage, J. "Organizational culture and business performance: an empirical study." International Journal of Economics and Management 24, no. 2 (2019): 264-278. |
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Muneer, Muhammad Zeeshan. "Consumers' Attitude Towards Use and Adoption of Online Shopping in Bahawalpur, Pakistan." Sustainable Business and Society in Emerging Economies 1, no. 1 (2019): 1-14. |
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Bhatti, Anam. "The relationship between financial, privacy, product and convenience risks and online shopping behavior in Pakistan." PhD diss., Universiti Utara Malaysia, 2021. |
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Grudi?ek, Ines, and Damir Dobrini?. "AN ANALYSIS OF THE FACTORS AFFECTING ONLINE PURCHASING BEHAVIOR OF CROATIAN CONSUMERS." CroDiM: International Journal of Marketing Science 4, no. 1 (2021): 179-196. |
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Bhatti, Anam, Shahrin Saad, and Salimon Maruf Gbadebo. "Product Risk, Privacy Risk, and Convenience Risk Influence on Online Shopping Behavior in the Context of Pakistan." |
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Urdea, Ana-Maria, Cristinel Petri?or Constantin, and Ioana-M?d?lina Purcaru. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship." Sustainability 13, no. 4 (2021): 1865. |
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Bhatti, Anam, Shafique Ur Rehman, Ahtisham Zahid Kamal, and Hamza Akram. "Factors Effecting Online Shopping Behaviour with Trust as Moderation." Jurnal Pengurusan (UKM Journal of Management) 60 (2021). |
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Suleman, D., I. Zuniarti, R. Marginingsih, I. Susilowati, I. Sari, and E. Nurhayaty. "The effect of decision to purchase on shop fashion product in Indonesia mediated by attitude to shop." Management Science Letters 11, no. 1 (2021): 111-116. |
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Abdullah, Muhammad, Nazam Ali, Syed Arif Hussain, Atif Bilal Aslam, and Muhammad Ashraf Javid. "Measuring changes in travel behavior pattern due to COVID-19 in a developing country: A case study of Pakistan." Transport Policy 108 (2021): 21-33. |
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Sharma, Gunjan, Naval Bajpai, Kushagra Kulshreshtha, Vikas Tripathi, and Prince Dubey. "Foresight for online shopping behavior: a study of attribution for “what next syndrome”." foresight (2019). |
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Wai, Kok, Omkar Dastane, Zainudin Johari, and Nurlida Binti Ismail. "Perceived risk factors affecting consumers’ online shopping behaviour." The Journal of Asian Finance, Economics and Business 6, no. 4 (2019): 246-260. |
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Bukola, Adejare Rukayat. "Firms Pecific Factors and Other Determinants of Performance of Listed Insurance Companies in Nigeria." PhD diss., Kwara State University (Nigeria), 2020. |
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Hazwani, Nor. "THE EFFECT OF THE USE OF SOCIAL MEDIA ON THE EFFECTIVENESS OF ECONOMIC EDUCATION." In INTERNATIONAL CONFERENCE ON GLOBAL EDUCATION , pp. 842-850. 2019. |
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Accounting & Marketing received 487 citations as per Google Scholar report
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