DOI: 10.37421/ 2168-9601.2022.11.365.
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DOI: 10.37421/2168-9601.2022.11.367
DOI: 10.37421/2168-9601.2022.11.394
In real-world markets, demand is influenced by various parameters. Many researchers have recently been interested in integrated production and marketing planning strategies in inventory models where demand is dependent on a variety of parameters, such as price and/or marketing expenditure. Quite possibly of the main element that impacts request in genuine business sectors is the nature of administrations gave to clients of an item, however stock models have not considered this. Conversely, genuine stock frameworks' expense boundaries and different boundaries, like value, promoting, and administration flexibility to request, are dubious and questionable. Consequently, the idea of fuzziness can be used to control this uncertainty. This paper proposes a novel fuzzy inventory model for profit maximization in the face of shortages. When calculating demand as a power function, all factors like price, marketing, and service costs are taken into consideration. Unit cost is also calculated using order quantity as a power function. Due to the fuzziness of the proposed model's operating environment and expected outcomes, a fuzzy decision must be made to satisfy the decision criteria. Geometric programming and fuzzy optimization are used to formulate and solve the proposed model in order to approximate the results' membership functions. Following the presentation of a numerical example of the model, a case study is provided to evaluate and verify the results of the model.
DOI: 10.37421/2168-9601.2022.11.395
Internal marketing has emerged as a management tool with the primary goal of creating a customer-centered organization and motivating and empowering its collaborators to achieve organizational goals. This study's primary objective is to determine whether MI practices influence employee motivation and whether these practices and motivation diverge depending on whether the organization employs a public or innovative management model. As a result, a descriptive study was conducted with 234 elderly people who worked in EPE UCC hospitals and had ages ranging from 23 to 58.The findings showed that, despite their low perception, the studied health organizations are aware of MI strategies and influence collaborator motivation. We also confirmed that there are significant differences in MI procedures and collaboration motivation between EPE and UCC hospitals, albeit only in some dimensions. As a management tool, Internal Marketing (IM) was introduced with the intention of developing organizations that are focused on their customers and empowering their employees to achieve organizational objectives. The primary objective of this study was to determine whether the current IM methodologies have an impact on employee motivation and whether these practices, as well as the motivation factors, differ depending on whether the organization employs an Innovative or Public Management model. To this end, we conducted a descriptive study on 234 nurses who worked in hospitals EPE and UCC and were between the ages of 23 and 58.The findings demonstrated that, despite their perceptions that internal marketing strategies were ineffective, healthcare organizations employ them and that these have an impact on employee motivation. It was also confirmed that, albeit in limited ways, EPE hospitals and UCC have significantly different IM procedures and employee motivation.
DOI: 10.37421/2168-9601.2022.11.393
DOI: 10.37421/2168-9601.2022.11.392
Gwangwava Edson*, Nhema Persuade, Chikonhi Tapiwa, Mugodza Adrine and Gift Chipo Manhimanzi
DOI: 10.37421/2168-9601.2022.11.391
Small and Medium Enterprises (SMEs) plays an important an important role in each economy worldwide. Changes taking place in global business environment has driven transformation in these businesses to move towards sustainability through focusing on cost efficiency. MAPs literature continues to allude to its adoption as beneficial in improving business performance. This study sought to find out the impact of adopting MAPs by Manufacturing Small and Medium Enterprises in greater Harare Metropolitan province. The quantitative methodology was used in the study to find the results. A five point likert scale questionnaire was administered on a population of 300 SMEs. The regressed results were fully discussed in the study. In conclusions results indicated that if fully adopted MAPS have a positive impact on business performance and hence efforts must be made to ensure its full adoption to improve performance.
DOI: 10.37421/2168-9601.2023.12.411
Changes in the consumption price of aquatic products will affect demand and fishermen’s income. The accurate prediction of consumer price index provides important information regarding the aquatic product market. Based on the non-linear and non-smooth characteristics of fishery product price series, this paper innovatively proposes a fishery product price forecasting model that is based on Variational Modal Decomposition and improved bald eagle search algorithm optimized Long Short Term Memory Network (VMD-IBES-LSTM). Empirical analysis was conducted using fish price data from the Department of Marketing and Informatization of the Ministry of Agriculture. The proposed model in this study was subsequently compared with common forecasting models such as VMD-LSTM and SSA-LSTM.
DOI: 10.37421/2168-9601.2023.12.412
Using survey data covering 200 poor households collected between these studies aimed to investigate the role of social security in the fight against. We analyzed the responses behaviours and strategies employed by poor households in response to various forms of risk in depth using questionnaire data. Health, education, housing and income is just a few of the many areas in which social security has an impact. To find out how social security programs affect how families respond to economic shocks, we used a method that looked at both full and partial risk-sharing. According to the estimation results of various models, households that are covered by social security may be able to select less expensive strategies for coping with risks. However, because covered households had less faith in its services and used self-insurance or income smoothing strategies, the role of social security remains inadequate. Overall, the findings demonstrated that social security plays a significant role but that it is still insufficient, particularly for households that are not covered by social security and face high health care costs.
DOI: 10.37421/2168-9601.2023.12.413
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DOI: 10.37421/2168-9601.2023.12.415
Benish Shabbir* and Qiu Xiaodong
DOI: 10.37421/2168-9601.2023.12.421
This study explores the construction of brand identity through brand image as well as observes the E-consumer behavior regarding brand trust after theoretical analysis through literature.
Both qualitative and quantitative approaches adopted for this research study. For qualitative approach, data has been collected through interviews, telephonic and email discussion. There were also conducted round table conferences for data collection purpose. On the other hand, for quantitative approach, data was collected through questionnaires.
This research study discovered the significance of brand identity through brand image. It also explored the positive relationship of digital marketing intelligence and E-consumer behavior while digital marketing intelligence, E-consumer behavior and brand trust has a strong bound. If it is said that “E-consumer behavior and brand trust determined the value of digital marketing intelligence” then it would not be wrong. Findings of the study prove that brand image built any brand identity either it is positive or negative on the other hand it is also proven that E-consumer behavior and brand trust emerging digital marketing intelligence in all fields.
Digital marketing intelligence practices the relevant research to assist organizations to understand the brand identity. Digital marketing intelligence upraised the E-consumer behavior and brand trust. Two gaps were closed by this study: a) Comparisons of managers and Econsumers thoughts regarding with digital marketing intelligence were not discussed before. b) Digital marketing intelligence implementation with E-consumer behavior and brand trust were not discussed in previous studies.
DOI: 10.37421/2168-9601.2023.12.421
Derivatives have been a crucial financial instrument in global markets for decades and accounting research has played a vital role in understanding their complexities and implications. This article provides an overview of past accounting research on derivatives and offers recommendations for future studies to address emerging challenges and advancements. The areas of accounting research discussed include financial accounting, managerial accounting, auditing and assurance, taxation, accounting information systems and ethics and professionalism. Valuation and measurement have been a focal point of research, with studies exploring fair value measurement, hedge accounting standards and disclosure practices. Additionally, research has examined the impact of derivatives on financial reporting quality and earnings volatility. Future research should focus on emerging financial instruments such as crypto currency derivatives and carbon emission derivatives, as well as investigate the effectiveness of hedge accounting models and the systemic risk implications of derivatives.
DOI: 10.37421/2168-9601.2023.12.422
Digital transformation has significantly impacted the field of accounting by integrating technology and automation into traditional practices. This article explores the early signs of digital accounting work and the role of robotics in reshaping the profession. Digital accounting leverages cloud computing, artificial intelligence, and automation tools to streamline processes, improve accuracy, and enhance efficiency. The use of robotics, specifically Robotic Process Automation (RPA), automates repetitive tasks, reduces errors, and frees up accountants time for more strategic activities. Digital accounting replaces paper-based processes with electronic documents and data storage, simplifying document management and enabling data analysis. Advanced analytics tools provide valuable insights and trends, facilitating informed decision-making. The integration of digital accounting systems with other business systems ensures accurate and up-to-date financial information across the organization. While the adoption of robotics brings benefits such as increased efficiency and reduced costs, organizations need to consider infrastructure compatibility, data security, change management, and ongoing optimization. Embracing robotics in accounting will drive productivity and effectiveness, allowing accountants to focus on higher-value activities. Overall, digital accounting work and the implementation of robotics revolutionize accounting practices and enhance the profession's value.
DOI: 10.37421/2168-9601.2023.12.423
The global economy is facing significant challenges, including the impact of COVID-19 variants, rising inflation, mounting debt, and income inequality. The World Bank's Global Economic Prospects report highlights the continued disruption caused by the omicron variant and the slowdown of major economies like the United States and China. These factors, combined with supply chain bottlenecks, inflationary pressures, and financial vulnerabilities, raise the risk of a severe economic downturn, particularly for emerging countries with limited policy flexibility. To address these challenges and set countries on a path to sustainable prosperity a coordinated international effort and comprehensive state policy solutions are crucial. While the global economy is slowly recovering from the Great Lockdown, the spread of the pandemic has led to partial lockdowns and hindered reopening efforts. Despite China's relatively faster recovery, returning to pre-pandemic levels of economic activity remains challenging. In this context, financial globalization offers potential benefits for developing nations in managing output and consumption volatility. Financial integration and global financial diversification can help countries transfer income risk to global markets, enhancing their risk management capabilities and stability. Developing countries, with their specialized output and factor endowments, could achieve even greater gains through international consumption risk sharing.
DOI: 10.37421/2168-9601.2023.12.424
The advent of e-commerce has revolutionized the way businesses operate and customers engage in transactions. This study aims to examine the customer's viewpoint on the opportunities and challenges presented by e-commerce. By understanding the perspective of customers, businesses can better tailor their strategies to meet the evolving needs and expectations of the digital consumer. The study utilizes a qualitative research approach, incorporating interviews and surveys with a diverse range of customers who have experience with e-commerce platforms. The data collected is analyzed using thematic analysis to identify key themes and patterns that emerge from the customer's viewpoint. The findings reveal a multitude of opportunities that e-commerce presents to customers. These include convenience and accessibility, a wide range of product options, competitive pricing, and personalized shopping experiences. Customers appreciate the ability to shop anytime and anywhere, compare prices effortlessly, and have products delivered directly to their doorstep. The digital marketplace also offers enhanced customer support through live chat features and user reviews, allowing customers to make informed purchasing decisions.
DOI: 10.37421/2168-9601.2023.12.425
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Accounting & Marketing received 487 citations as per Google Scholar report
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