After establishing the hierarchy, decision-makers assign relative weights to the criteria and alternatives. The weights reflect the importance or priority of each element in achieving the campaign's goal. These weights can be derived through expert opinions, surveys, or statistical analysis. It is crucial to involve stakeholders and representatives from the target population to ensure a comprehensive and inclusive evaluation. AHP employs pairwise comparisons to assess the relative importance of criteria and alternatives. Decision-makers compare each criterion or alternative against another and assign a numerical value indicating the strength of their preference. These pairwise comparisons result in a matrix that captures the relative priorities and allows for further analysis [3-5].