To ensure the validity of the results, AHP incorporates consistency analysis. Decision-makers' judgments can be prone to inconsistencies or contradictions, which may affect the reliability of the evaluation. Consistency checks, such as the consistency ratio, are used to identify and rectify any inconsistencies in the pairwise comparison matrix. The application of AHP in evaluating HIV health education campaigns offers several advantages. Firstly, it provides a systematic and structured framework, allowing decision-makers to consider multiple criteria and alternatives holistically. AHP facilitates transparent decision-making, as it requires decision-makers to justify their judgments and compare them objectively. Furthermore, AHP allows for flexibility and adaptability, enabling adjustments to the evaluation process based on evolving needs and changing circumstances [6].