The Analytical Hierarchy Process (AHP) provides a valuable methodology for evaluating the impact of HIV health education campaigns. By employing a structured approach to decision-making, AHP allows for the comprehensive assessment of multiple criteria and alternatives, aiding in the identification of effective strategies. The transparency and flexibility of AHP support evidencebased decision-making and enable stakeholders to actively participate in the evaluation process. While challenges such as subjectivity and data availability exist, incorporating diverse perspectives and leveraging qualitative assessments can enhance the robustness of the evaluation. By utilizing AHP, decision-makers can gain valuable insights into the effectiveness of HIV health education campaigns, facilitating targeted interventions and ultimately contributing to the fight against HIV/AIDS.