International Journal of Economics & Management Sciences

The use of the internet for commercial and/or marketing transactions is known as e-commerce. Digitally enabled marketable and/or business deals are the focus of these papers. In India, e-commerce has revolutionized business practices. By 2026, the Indian e-commerce market is expected to reach $200 billion, up from $38.5 billion in 2017. An increase in smartphone and internet usage in recent years has sparked the anticipated expansion of the assiduity.

Due to the fact that methodological pluralism produces better quality statistics than a single approach, multiple studies techniques have replaced single studies techniques as the preferred method among researchers. That results from a paradigm shift away from the use of conventional mono methods, the acceptance of the incompatibility thesis, or the continuation of the paradigm wars and toward the use of a few different study viewpoints. There is growing evidence that there is no single, all-powerful study method. Each technique has advantages in addition to limitations. The primary issue of mono methodology is the failure to recognise those boundaries.