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Accounting & Marketing

ISSN: 2168-9601

Open Access

Volume 10, Issue 1 (2021)

Editorial Note Pages: 1 - 1

Editorial note on Journal of Accounting & Marketing

Lisa

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Editorial Note Pages: 1 - 1

Editorial note on Business development

Ibrar Khan

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Short Communication Pages: 1 - 1

Association between Intellectual Capital and Cost Characteristics

Majed Hawoasha

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Short Communication Pages: 1 - 2

Marketing Strategy and Development of SME

Majed Hawoasha

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Research Article Pages: 1 - 2

Foreign experience of using marketing strategies of the fashion industry in Uzbekistan

Mahmudov Tokhirjon Olimjanovich

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The development of the light industry, which is Uzbekistan's strategic sector of the economy of our country, the expansion of markets and improving the competitiveness of products is one of the topical issues. This network is developing rapidly, especially based on the right policies pursued by the government. Because textile, clothing and knitting enterprises need to introduce the modern fashion industry to the products produced by them, it just takes its place in the world markets. Sustainable production and export of light industry products, insufficient production of high value-added finished products and the formation of national brands that are able to compete internationally are not enough to increase the competitiveness of enterprises.

The article discusses the role of digital marketing in the fashion industry, the marketing strategies of world famous fashion houses. As a result of the analysis, recommendations were developed on the model for the development of the fashion industry in Uzbekistan and its use of digital marketing strategies.

Google Scholar citation report
Citations: 487

Accounting & Marketing received 487 citations as per Google Scholar report

Accounting & Marketing peer review process verified at publons

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