Journal of Business & Financial Affairs

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. The purpose of marketing is to generate revenue for a brand, company, or organization. Marketing professionals and teams achieve this through the execution of strategic digital activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team. Social Marketing, Service Marketing, Green Marketing, Holistic Marketing and Direct Marketing. Marketing as a discipline is constantly evolving. The existing concepts are analyzed and updated to suit the current economic and social trends. Social media marketing is one of the most popular and effective types of marketing strategies. And it's not hard to understand why when more than 2.8 billion people use social media platforms.

The approach and gigantic development of advanced advancements and related information are moving rivalry in numerous enterprises. A noticeable model is retailing. While "conceived computerized" retailers like Amazon, eBay, and Zalando have demonstrated their capacity to develop and acquire strong situations inside the market, previously fruitful "blocks and concrete" retailers like J.C. Penney, Sears, and HMV have attempted to shield their portions of the overall industry. To stay cutthroat, physical retailers have gone on the web, created electronic stores and versatile applications, expanded the quantity of advanced client touch points, and began blending the physical and online universes.

This study explores the relationship between entrepreneurs' use of social media and their decision to reinvest in their businesses. We suggest that social media use has an inverted U-shaped relationship with entrepreneurial investment as a result of the competing pressures of information collection and information processing associated with social media use, drawing on the information-based view of entrepreneurship. In recently established businesses or high-tech industries, this relationship will be more obvious. Our empirical results, which are based on a sizable sample of Chinese private enterprises, support the main claims. This study offers crucial new perspectives on the intricate effects of social media use on entrepreneurship activities.