Journal of Mass Communication & Journalism

Any sort of business association or individual association single word is exceptionally normal that is data. Contingent upon the data and its correspondence medium guarantee the successful of business. Nevertheless, it is absolutely necessary to comprehend AI-enabled social engineering (SE) attacks and its security risk management strategy. Information is exchanged between nations for a variety of reasons under such circumstances. In that case, any organization should think about a social engineering attack that uses artificial intelligence. These kinds of attacks can disrupt any kind of business venture and prevent the operation of the business while allowing the company to concentrate on its core activities. In the field of information security, one type of criminal activity is social engineering. It has been demonstrated to be a highly effective method for a criminal to gain access to an organization. After obtaining an employee's password through social engineering, the sensitive data were spied on.

The study aimed to resolve the impact of immediate sales promotion techniques on brand recall. The independent variable divided into three subvariables: price reductions, free samples, and purchasing vouchers. The research population is all foreigner workers in the private sector in Riyadh. A proportional stratification method was used, and the recommended sample size was 387 customers. The study concludes that a statistical impact of free samples on brand recall and there was no impact of immediate techniques on brand recall. Finally, the study presented and recommended a set of marketing implications to develop uses of sales promotion techniques in the retail stores.