Journal of Mass Communication & Journalism

The ongoing review has been intended to concentrate on the connection between web-based entertainment use and wellbeing mindfulness rehearses as well as frenzy among the Indian youth during Coronavirus. An overview was directed among the College understudies in Delhi-NCR locale to survey the impact of virtual entertainment on their wellbeing conduct following the pandemic. A web-based review of 250 understudies was executed utilizing a 5-point Likert scale based self-controlled poll comprising of 23 inquiries. The information was dissected utilizing shrewd PLS-SEM (fractional least squares underlying condition displaying). The outcomes demonstrate that social change in an individual is vital to his security against the deadly infection. While the virtual entertainment initiated alarm doesn't set off a positive conduct change, neither does it lead to defensive practices. Additionally, it likewise shows that the higher the degree of mindfulness about Coronavirus, the greater probability of displaying positive wellbeing conduct and reception techniques for security. It is likewise uncovered that while online entertainment advance conduct change, insurance and public mindfulness, it might likewise inject alarm among the clients.

Despite promulgating numerous announcements and statements in the world media over several decades, the newspaper advertisements placed by Maharishi Mahesh Yogi have never been systematically analysed. Using a sequential explanatory mixed methods research design, this study explores for the first time the content of these advertisements. The quantitative phase describes the source of advertisements, including dates and places of publication, use of quotations in advertisements, newspaper publication names, and the general content of advertisements, while the qualitative phase explores the main themes addressed by the advertisements; thematic analysis is supported by illustrative excerpts.

Results indicate that 140 advertisements were published in all regions of the world between 1977 and 1991, 86% of them issued by just six entities but appearing in most major newspapers and magazines, including Bulletin Today, International Herald Tribune, Newsweek, The Daily Telegraph, The Economist, The Guardian, The Indian Express, The New York Times, The Times, The Washington Post, and TIME. The nine content areas covered by advertisements include economics and industry, education, government and politics, health, medicine, and war or conflict, with main themes spanning topics directly related to Maharishi’s teachings, such as discovery of the Unified Field, Maharishi Ayur-Veda, Maharishi’s philosophy of education, and his solution to problems, many supported by theory and quantitative and qualitative evidence from empirical research. Content and themes somewhat parallel statements made by Maharishi in a series of press releases issued juxtapositionally with these advertisements.