Journal of Mass Communication & Journalism

Have you ever seen an emotionally moving film? Many films and narratives have the power to transport the viewer to a different world with an immersive story. The viewer becomes so involved in the plot that they feel as if they may be experiencing the highs and lows with the main characters. Why was that film moving? Green and Brock identified the concept of Transportation in narrative. Transportation leads the viewer to â suspend disbelief, âbe entertained, and even persuaded. Why were you moved, but others were not? Green and Brockâs research studied the effects of various plot devices and narrative voices to determine how a viewer is transported into the story.

The media plays a vital role in a democracy; informing the public about political issues and acting as a watchdog against abuses of power. During election campaigns the media provides information and analysis about the political parties’ programmes, policies, candidates and performance. Electronic communication seems to make politicians seem more remote; there is still no connection between politics where power is brokered, and the network society itself. In a similar way, social media has also transformed politics in India and globally. Its effect has impacted the way candidate campaign for their election. Social media allows politicians and political parties a method to connect directly with people across the country at a reduced cost and greater reach than traditional media. Social media is not simply the next in a line of communications technologies: it has also changed everyday activities and connected people in a manner never before possible. The paper aims to examine the extent use of social media by the political parties to promote their image and political messages, among their supporters and peoples in social media. The paper intends to examine how people consume the political issues or political discussion on social media. It was studied on the basis of the responses received from a sample of 100 respondents in Hyderabad Karnataka region. Results reveal interesting information on the types of social media used the ratings of the most used social media and their impact on society.

The research project grabs one of the most central veins of the businesses – Marketing. Well, we have seen a lot of marketing since we were little kids till we have grown up. Everything we see in our day to day world is marketing. This marketing can be marketing of products, services, events, people, and information, anything. It is the key to money for every business eventually because; this is the only way in which people come to know about the business, their product/service, etc. and so can the businesses sell and earn money. While penning the summary down, the very aura of the research objectives stormed up in my mind. Here is a typical snapshot of the very flesh and bones of the project. The whole story sets in motion from the topic of the research project that is; “An Insight into Facebook Usage Habits and Marketing” The topic very well stands as a mirror to the objectives of the study. The first primary objective is to analyze the usage habits of people on Facebook. Whereas, the second objective of the research is to understand how marketers use Facebook as an advertising medium. A questionnaire was accordingly cooked up on the flame of concerned attributes. Thus, convenient sampling and snowball sampling was used for magnifying of the habits of usage of Facebook and marketing on Facebook. Under the survey, questionnaires were filled up through personal links. The literature reviews in the project were a result of mammoth hunt into the article forest afoot on the net. Many relevant articles linked to the theme were drilled down on the research papers. Through survey understanding many important facts came out which were so much stranger at the start of the research. Major inferences were found in relation to the usage habits and Facebook marketing that is been carried out by the businesses in Noida. Conclusions were on the basis of the Inferences that have been found out from the questionnaire survey analysis.