Journal of Mass Communication & Journalism

The mass media have enormous potentials to influence health-related behaviors and perceptions. Much research has focused on how the media frame health issues. This study sought to explore how world no Tobacco day was framed in the print media and smoker journalists’ attitude towards coverage of the event. Three privately-owned national dailies were studied to find themes dominating reports on World No Tobacco day and to find the prominence given to the reports as well as sources of such stories. Twenty-two smoker journalists were also surveyed to find their attitude towards coverage of the event. It was found that world no tobacco day was not given enough prominence by the selected newspapers and majority of smoker journalists will be uncomfortable to cover the event. It was recommended among others that Nigerian press should give a priority attention to the coverage of world No Tobacco Day issues in the country.

Dromology originates from the Greek word dromos. Hence, dromology is the science of the ride, the journey, the drive, the way. This means that speed and riches are totally linked concepts. And that the history of the world is not only about the political economy of riches, that is, wealth, money, capital, but also about the political economy of speed. Virilio’s texts deal with the impact of speed, disaster and accident on the contemporary world. Vehicles of speed create new dromospheric chronology, new tracks and nodal points (ports, roads, airports, telecommunications etc.) through which things, goods, money, weapons, people or information will start flowing within a different structure. The result is a victory of the new logistics of perception, new dromoscopy. Indirect inner light of screens is our second sun. The text analyses Virilio’s proposition that technical apparatus came into play employing active wave optics and the speed of indirect light, which contributed to the emergence dromoscopic order of vision, which completely transformed the existing logistics of perception of reality.

The study explores the effects of beverages advertisements on youth of Lahore. The main objective was to find out that how beverages ads are promoting western culture and its relationship with the youngsters. Survey was used as a method of data collection. The study targeted youngsters from different educational institutions of Lahore. The data were analyzed through SPSS and statistical tool such as Chi-square test was used for data analysis. The results indicate that youth get influenced by such beverages advertisements in which western culture is shown. The study concludes that most of the youth is attracted towards western advertisements and they consider that consuming such advertisements will make them more modern and civilized; hence they are more inclined towards it. Western media also uses such tactics to engage third world countries with their products which help them to gain more revenue

This is a study of the Foreign University Bill in India that would allow the foreign universities to open their branches in India. The introduction of the bill could bring a new horizon and much awaited change to the Indian Education System. It is a detailed study of the initial date of proposal of the bill to its current status as per the government' and news reports. The bill was introduced in 2010 but faced much opposition by the political parties. With the launch of Niti Ayog, a think tank formed under the governance of the Prime Minister of India, Shri. Narendra Modi the bill was seen under a new light. Mr Modi asked Niti Ayog to re-establish a research and prepare a detailed review about the aim, impact and application of the Foreign University Bill. It will result as an excellent step towards globalization by allowing foreign universities to set-up their campus in India. The case study embodies data and information from the last six years 2010 to 2016. The report shares an overview and analysis of the proposed Foreign University Bill in detail