Journal of Mass Communication & Journalism

Aatish Parashar

Publications

• Research Article
  An Analysis of New Media’s Role in Mass Movements (With reference to Anna Hazare’s campaign ‘India Against Corruption’)
  Author(s): Aatish ParasharAatish Parashar
  
  Mass movement refers to the concept which is supported by a large segment of population especially one which doesn’t involve much of the elite section. In India itself, we have witnessed many movements beginning from the struggle for independence to the current Anna Hazare’s Anti Corruption Movement. Media’s inevitable role in success of a campaign is well established and plays a vital role to make any campaign a success. The definition of media in today’s world has changed and it has turned into an integrated platform that deals with different modes of communication to make it more effective. In context of Hazare’s campaign; Internet & Social Media sites have been abuzz with articles/messages showing support for Anna Hazare’s fight against corruption and his plea to pass Jan Lokpal Bill. For example–Facebook now has over 100 pages dedic.. Read More»
  DOI: 10.4172/2165-7912.1000118

  Abstract PDF